A 6-Week Online Course
HOW TO BUILD SALES FUNNEL FOR AN EMAIL COURSE WITH CONVERTKIT
A step-by-step guide for creators using Convertkit who want to build and sell an online course. Turn your expertise into an email-based online course to generate income that’s scalable and repeatable income so you can keep creating work you love.
You Built an Audience. Now What?
You found a niche, posted consistently, and slowly but surely, built an audience. But those likes, shares, and follows haven’t translated into money in your bank account.
You’ve considered creator funds, brand deals, affiliate links but they all feel gross. Cringy. Inauthentic. The exact opposite of the kind of creator you want to be.
So you start thinking about building your own online course, something that’s aligned with your values and built for your audience.
But how do you actually build it? How do you deliver it? How do you market it? Well, as it turns out, you can do all of that in Convertkit and it’s way easier than you think it is.
This course will show you how. It walks you through the exact process I use to build, market, and sell email based courses in Convertkit, for just a fraction of what my one-on-one clients pay.
Here’s What You’ll Build
This isn’t a course about sales funnels. It’s a course where you actually build one. No guru-bullshit, no “hacks”, no hype.
In just 6 weeks, you’ll have:
A lead magnet that attracts the right people
A system to convert those leads into customers
A product those customers can actually buy
A process that automates all of that, so you can focus on creating
You’ll also have something more important: clarity. By the end of the six weeks, you won’t just understand how sales funnels work. You’ll have a working system, built around your voice, your audience, and your product.
COURSE OUTLINE
HOW TO BUILD A SALES FUNNEL FOR AN ONLINE COURSE WITH CONVERTKIT
Watch a 5-minute sneak peek below 👇
LESSON 1: How Sales Funnels Work
We’ll review each of the key pieces of the sales funnel you’ll build in this course, understand how they fit together, and how to automate them.
LESSON 2: How to Set Up Your Lead Magnet
We’ll build the first step in your sales funnel by using a Convertkit form to convert website visitors into subscribers and automate the next step in the funnel.
LESSON 3: How to Build Your Nurturing Sequence
We’ll build a sequence of emails that those subscribers receive after they download your lead magnet that “nurtures” them into buying your course.
LESSON 4: How to Build Your Sales Page
We’ll create the actual product in Convertkit your customers will buy, learn how to embed that in a sales page, and automate their enrollment in the course.
LESSON 5: How to Deliver the Course
Now it’s time to actually deliver the course. I’ll show you how to build a course delivery sequence and automate the delivery of your course to the people who bought it.
LESSON 6: How to Build Your Post-Sale Sequence
Now that you’ve sold and delivered the course, there are a few key things we want people to do next. That might be providing a testimonial or review, refer a friend, or buy another product.
BONUS LESSON: How to Launch Your Course
Now that your course is ready, I’ll show you some tips and tricks for launching it to your audience, both on social media and to your existing email list.
TESTIMONIALS
Ever since I started teaching in-person writing workshops back in 2019, I’ve daydreamed about turning my curriculum into an online course. But I never managed to get started, until Matt and I met and he made me feel like it was not only possible, but much less daunting than I assumed it would be (with his help, of course).
His combination of know-how, business sense, and enthusiasm motivated me to create the best product I could, and our rollout surpassed all my expectations: 100+ signups in the first 40 days, and almost $20,000 in course sales.
As a writer and creative who has to evolve their business every year to stay afloat, I feel like Matt and I have unlocked a way to share my knowledge and experience to help other people create, and open up another lane of revenue so I can keep writing myself. I’m already thinking about the next course I want to create!
-Brendan Leonard, Semi-Rad.com
WHO THIS IS FOR
This course is for creators who have identified a niche, are publishing work regularly and have an engaged audience, even if that audience is small. that listens. In short, you have an audience but you just haven’t figured out how to turn that into income…yet.
This is for you if:
You’re regularly publishing content
You have a combined audience of 10,000+ across all social media platforms
You have an email list of 1,000+ people (or want to build one)
You have an idea of what kind of digital product you want to build, like an online course
You’re confused about how to build, sell, market and deliver that digital product
To get the most out of this course, you’ll need:
A Convertkit Creator account (or be willing to get one)
A basic website or landing page tool (or be willing to get one)
1 hour per week to review the course material, 1-2 hours a week to build
2-4 hours per week to write the content that goes in your funnel and course
A basic understanding of online tools (like email, landing pages, uploading PDFs)
You do not need a massive following, a perfectly polished idea, or experience in marketing. You just need a point of view, some digital content, and the motivation to finally package it into something people can buy.
HERE’S WHAT YOU GET
This course will give you all the tools you need to build your first sales funnel without any “marketing guru” fluff.
Here’s what’s included:
6 lessons, delivered weekly to your email inbox
Plus, the Bonus Lesson: How to Launch Your Course
Plus, a Free Gift: The Value Ladder: How to Build a Sales Funnel for Multiple Products
Each email contains
A 5 minute video overview
Step-by-step instruction on funnel setups, with screenshots, diagrams, and examples
Templates and prompts to help you build the content fast
An exact system for setting up automation in Convertkit (tags, sequences, automations)
Access to the materials for life
Basic email support if you run into any problems
Just one focused email per week - simple, tactical, practical. Designed to get results.
CHOOSE YOUR PLAN
Get all of my systems, processes, tools, templates, and knowledge for less than 10% of what it costs to hire me directly. If you’re like one of my typical clients, you might see a 100X return on your investment.
DO IT YOURSELF
You’ll get the full 6-week email course, everything you need to build your funnel.
This Option Includes:
6 weekly email lessons
Short videos + visual walkthroughs
Templates, examples, and tools
Lifetime access to all materials
Basic email support from me
100% Money-Back Guarantee:
I can’t guarantee that your sales funnel will make money but I do guarantee the quality of my course. If you go through the lessons and feel like the material was confusing, misleading, or just plain bad, email me and I’ll happily refund you 100% of the purchase price. No big form to fill out. No hoops to jump through.
DONE FOR YOU
You can also hire me to build the sales funnel for your email based course.
This Option Is Best If:
You have a budget over $3,000
You want to focus on the content
You don’t want to figure out the tech
You need support on the strategy
You want hands-on launch support
Frequently Asked Questions
How is this course delivered?
You’ll get one email per week for six weeks. Each email includes a written lesson, a short video from me, and any templates or visuals you’ll need for that week’s step.
What if I fall behind?
No stress. You keep access to the course forever. You can follow along in real time or work through it at your own pace. I recommend bookmarking each of the course emails as they come out and putting them in a folder so you can revisit them at any time.
Do I need to be “tech-savvy” for this?
Not really. If you can write a newsletter, publish a link, and follow instructions, you’ll be fine. I’ll show you exactly how to set up everything inside ConvertKit—even if you’ve never used it before.
Do I need to use Convertkit?
No. I use Convertkit to show example of how to build this sales funnel but almost every Email Service Provider, CRM, etc has the same functionality. You’ll just have to figure out how it works in whatever system you’re using (which is easier than it sounds).
How much does Convertkit cost?
You can get started for free. To get all the features used in this course, I recommend upgrading to the Creator Plan at $29 per month. You can get started with a 14-day free trial now and upgrade once you’re satisfied it will work for you. Note: the cost per month increases as you have more subscribers so keep that in mind.
Is this just for people with big audiences?
It’s built for people who already have some traction. Ideally at least 10,000 followers or 1,000–5,000 email subscribers. You can definitely use this course, even if you’re just starting out and want to have a sales funnel up and running from day one but don’t expect to magically see revenue. That will come when you have an audience.
Can I use a platform other than ConvertKit?
You can, but I’ll be showing everything inside ConvertKit. If you’re using something else, you’ll need to translate the concepts on your own.
Is there a refund policy?
I can’t guarantee that your sales funnel will make money but I do guarantee the quality of my course.
If you go through the lessons and feel like the material was confusing, misleading, or just plain bad, email me and I’ll happily refund you 100% of the purchase price. No big form to fill out. No hoops to jump through.
Will I get feedback on my work?
At the end of the course, I’ll send you an email inviting your to book a 1:1 session with me. I’ll review all the elements of your sales funnel, review them with you in a 60-Minute Zoom meeting, and give you detailed written feedback in an email after our meeting. It can really help improve your design and feel ready for launch. The price of this review session is $200.
Do I have to buy the sales funnel review today?
Nope. You can wait until you’re done building your funnel to decide. Don’t worry, I’ll send you an email reminding you of that option after you complete the course.
How much time will this take each week?
Plan on 1–2 hours per week to build the structure of the course - watching the video, reading the lesson, and building one part of your funnel. You’ll also want to consider the time it takes to actually write and produce the content for your course, which might be substantial. Most of my clients spend somewhere around 40 hours writing the content for their course, emails, etc.
Will this work for [insert niche] creators?
Probably. I’ve worked with writers, podcasters, fitness experts, visual artists, coaches, and entrepreneurs. If you have some expertise that your audience wants to learn, this system should work for you. The exact offer and tone will be different but the structure stays the same.
What if I don’t have a product idea yet?
That’s actually okay. I’ll give you some tips on defining that offer along the way. You can actually build everything in this course, even if you don’t have the content finished yet. You can always build the system and then come back later and fill in the content.
Do I need a website?
Not necessarily. ConvertKit has landing pages and simple tools built in but they’re very limited when it comes to customization. If you have a website, great. If not, I give recommendations of the best platforms for any budget in the course.
What if I already have a product but it’s not selling?
Even better. You’ll learn how to reposition what you’ve already built, find the right audience entry point, and create a funnel that helps people understand why it matters.
Does this cover pricing and launch strategy?
Yes. Week 6 is all about how to launch in a way that fits your voice, energy, and audience. We’ll also talk about different pricing strategies and how to test what works.
Do I get access to everything at once?
No. This is intentionally paced. You get one lesson per week for six weeks. It’s structured that way so you don’t get overwhelmed and skip ahead before the foundation is in place.
Will this work if I hate selling?
Yes. Honestly, this is made for people who hate selling. The whole goal is to help you create something valuable, explain it clearly, and let the funnel do most of the talking for you.
What happens after the six weeks?
You keep everything. You can use the same system again for future products and launches. This isn’t a one-time trick. It’s a repeatable structure you can reuse as your business grows.